Know your goals and understand the funnel

The first step to creating great ads is understanding your goals and what you want to achieve with them. Make sure that your ad budget is set at a level that will allow you to reach those goals, but also give you room for growth in the future. You can use Google Ads as a tool for driving more traffic or conversions, but if it isn't working out, then don't worry about it—you'll still have other options!

Once you've got an idea of where this ad campaign needs to go and what success looks like for each individual goal (and all of them), set up some conversion tracking so we can measure how well these ads are working. This will help us improve on future campaigns as well as report on how effective our current ones are at driving results down the road!

Set a smart budget you're comfortable with

The first step to setting a smart ad budget is setting the right one. Before you begin, make sure you know what your goals are for Google ads and how much money it will take to achieve them.

  • Set a budget that's comfortable for you: The goal here is not just making money; it's also about having time left over so that you can live your life and enjoy it! If this sounds like too much pressure, don't worry—you can always scale down later on if needed.

  • Choose an effective ad format: There are many different types of ads available (including text-based and image-based), but which type is right for your business depends largely on where customers go online when they search products similar to yours or services similar to yours; however, there aren't any hard-and-fast rules on this topic since every website has its own unique needs when it comes down

Link your ads to conversion tracking

You'll want to link your ad to conversion tracking in Google Analytics. This way, you can see how many people click on the ads and then make purchases from your online store.

To do this:

  • Open up the Ads & Ad Groups report in Google Analytics (we'll be using this one).

  • Look for any links between an Ad Group and a Conversion Value underneath the Columns tab.

Use ad extensions to focus on success

Ad extensions are a great way to show more information about your business. They can help you make more money, get more clicks and capture leads.

Here's how:

  • Ad Extensions let you add additional content to an ad so people can learn more about the product or service that they're looking at in their search results page (SERP). This allows them to fill out their profile while they're browsing through search results pages and make purchasing decisions based on what they find there—or even just as they're thinking about buying something else!

Write killer ads

  • Write killer ads

  • Be clear and concise

  • Use a call to action (CTA) at the end of your ad copy that asks for a specific action from the viewer, such as clicking on an image or filling out a form

  • Use clear headlines that include keywords in their title, but not too many words; this will help your ad appear higher in search results when people search for those terms

Keywords, keywords and more keywords

Keywords are the words that you want to target. They're the types of content that people will click on, and they can be used in different ways.

The most common type is broad match modifier, which allows you to target any keyword with a single word or phrase (examples: "buy" and "buy cheap"). Long tail keywords tend to have more specific search terms than broad matches, but they may not include as many keywords as broad matches do. However, because long-tail searches often turn up more relevant results than short-term queries (which are often answered by Google's own search engine), it's important to use both types of keywords when optimizing your AdSense ads!

Setting up Google ads can be easy when you follow these tips.

Setting up Google ads is easy when you follow these tips:

  • Set a budget and stick to it. Before you start advertising, set your budget and then don't change it for the rest of your campaign (unless there's an emergency). This will help keep costs down and make sure that every dollar is spent on what matters most—not just some random keyword or ad group. If a keyword isn't converting well, it probably isn't worth spending money on because there are plenty else where those searches can be found instead!

  • Use conversion tracking whenever possible (and relevant). Conversion tracking lets advertisers know how many people have taken action after seeing their ads or clicking on links within them—for example, signing up for an email list or making a purchase via Amazon links in Facebook posts that advertise products sold through third parties like Amazon Marketplace sellers."

Google ads are more effective than you might think.

Google ads are more effective than you might think.

Google ads are a great way to reach your target audience, and they’re also more effective than most other types of advertising. In fact, Google says that its ads can achieve better results than traditional media like newspapers or magazines because they allow people to see the ads when they search for information on a topic related to what you’re selling. This means that if you sell shoes and someone searches “shoes” while reading an article about running, that particular user will see your ad!

You can use Google Ads for many different types of businesses: from small businesses with one product line (like shoes) all the way up through giant corporations with multiple brands under one roof (like Nike).

Targeting is key to successful ads.

Targeting is key to successful ads. While it might seem like a simple concept, there are many factors that can affect your ad’s performance, including:

  • The keyword research tool you use should be able to show you how relevant each keyword is and where it ranks in Google search results. This will help you understand the intent of your audience — what they want from a website — and how they interact with keywords related to your business or product. You should also take into account negative keywords (such as “no-results”), which narrow down searches so that only relevant ones show up on SERPs (search engine result pages).

  • Location matters too! If you have an office near Detroit but sell products all over the world, consider changing where your ads appear based on location instead of just targeting Americans by default; this way users who may not be interested in buying from Michigan businesses will still see them when searching for something close by like “Detroit shoes” or “dining chairs." And remember: timing matters too—make sure not just anyone could potentially see them at certain times during day/weekend hours because it could lead them away from purchasing instead."

Your sales funnel matters.

A sales funnel is a series of steps that a customer takes to reach a goal. In Google Ads, you can use this to track how many people click on your ad and convert into leads.

Here’s an example: You have an email list with 10,000 people who are interested in buying your product or service. You want to see if they will buy it once they see the offer from Google Ads—so you create an ad for it and start running it on the Search Network (the default channel).

Once someone clicks through from one of these ads, you need to follow up with them so that they know about your offer before their interest disappears completely. This is where landing pages come in handy! They allow marketers like us humans who aren't great at math (but love math) to build numbers faster than ever before possible using tools like Google Analytics Funnels & Conversions reports which helps us keep track of everything from conversions/landing pages/etc as well as costs associated with each stage/step along our path towards making money off something we created ourselves."

So does your landing page.

The landing page is the website where people end up after clicking on an ad. It's important to make sure that your landing pages are targeted to the audience you want to reach, have a clear call-to-action and are relevant to what they're looking for.

A good example of this is Google Ads' "what do people say about us" section, which shows results based on user feedback:

Remember to test.

When you’re testing, it’s important to keep in mind that the results of your tests can be misleading. If you see an increase in clicks from one ad or campaign and an equal decrease in clicks from another, don't assume that the second ad caused all of the change.

It's also important to remember that changing ads is not just about finding something new; it's also about seeing what works for your audience and what doesn't work at all. It's helpful (and common) to plan out a series of changes over time so that you can make sure each change is successful before moving onto another one—or stop altogether if things aren't working out as planned!

Google ads can be really effective if they are done right.

Google ads can be really effective if they are done right. Here’s how to make sure that you get the most out of your campaign:

  • Know your goals and understand the funnel. Before you start creating an ad, it is important to know what kind of user or customer you want to attract and how far along in the conversion process their journey is. This will help determine which keywords, landing pages and ads will work best for each stage of their journey.

  • Set a smart budget that's comfortable for both parties involved - including yourself! If there's more money than time available in this equation then make sure someone else is handling things on your behalf so that they don't feel pressured by all those shiny new features coming down stairs at them every other day (or week).


There you have it—our top 12 tips for setting up Google Ads. We hope that this guide has given you a good overview of what it takes to set up a successful campaign, and we encourage you to take advantage of the many new features that Google recently introduced in order to ensure your ads are always running smoothly.